Rauw Alejandro
In 2017, Puerto Rican singer Luis Fonsi and Daddy Yankee released Despacito and it became the most-streamed song during the course of 6 months. The mix of reggaeton with pop music not only brought attention back to this genre but as well to Latin music generally. The Billboard Top 100 included four mostly Spanish songs from 2016 compared with two for 2015. The popularity of Despacito reached its peak in the year the year 2017. In 2020 there will be 41 primarily Spanish songs will be included in the Top 100. After Justin Bieber released his bilingual remix of Despacito in the year 2017, famous artists started to work with reggaeton musicians. Drake and Bad Bunny were part of a team for the track MIA MIA (2018), while Madonna collaborated with Maluma to record Medellin, 2019 In 2020, several Reggaeton artists were complaining about the advancing of the genre towards the mainstream. Yet, a young generation, such as Rauw Alejandro was determined to keep the trend going. He often incorporated elements from electronic dance music and other styles.
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